Identity for events that take place around the world every year to represent Brussels (cultural, touristical, commercial… activities).
We wanted an international name without using English ; so we used "BRU" (as the common base of multiple names of Brussels (Bruxelles, Brussel, Brüssel, Bruxellæ…) and the IATA code for Brussels int’ airport.) and "VIA" for its international use and latin origins.
"BRU VIA" is used with the name of the city destination of the event (BRU VIA PARIS) but also with the disciplines that represent Brussels during this event (BRU VIA DESIGN) or with the name of a person (BRU VIA ARNO).
